SEO for accountants

Our SEO approach is built on a foundation of research, strategy and continuous optimisation through data-driven insights. We begin with an analysis of your accounting firm’s online presence, identifying opportunities to improve visibility and attract relevant traffic. By understanding your target audience, we can then develop a tailored SEO strategy and clear actionables that align with your business goals.

This may include optimising your website’s technical structure, refining content to match user intent, and enhancing local search presence to connect with clients in your area. Our process is structured yet adaptable, ensuring long-term SEO success while keeping pace with evolving search engine algorithms and industry trends.

On-page optimisation plays a crucial role in improving your website’s visibility and search rankings. By refining key elements such as meta titles, descriptions, headings and URL structures, you create a more search engine-friendly and user-focused experience. High-quality, keyword-rich content, strategic internal linking, and optimised images further enhance engagement while ensuring faster load times. A well-optimised page not only attracts more organic traffic but also improves usability, helping your website stand out in competitive search results.

Technical SEO is the backbone of a high-performing website, ensuring search engines can efficiently crawl, index, and rank your pages. From optimising website speed and mobile responsiveness to implementing structured data and fixing broken links, technical SEO enhances user experience while boosting visibility in search results.

Building authority through link building has shifted from outdated tactics to a more strategic, credibility-driven approach. Today, digital PR plays a vital role in earning high-quality backlinks by positioning brands as industry leaders with valuable, newsworthy content. Search engines now prioritise links from reputable sources, meaning businesses must focus on securing media coverage, contributing expert insights, and fostering genuine relationships with journalists and influencers.

By creating compelling, shareable content that resonates with audiences and the press, brands can naturally attract authoritative links, enhancing their search rankings and overall online reputation.